Football for Peace is using the global influence of football with partners to bring resource and awareness to 5 key challenges which are interconnected both locally and globally.

Football for Peace uses football’s full potential to be a force for good by combining the power of grassroots activity with diplomatic impact to make sustained change. So often bilateral ties are described in economic and political terms, however we showcase soft power and its ability to positively contribute at both government and grassroots level.

There is a widespread belief that innovative initiatives are needed to promote community growth and awareness of issues that our future generations face around the world. Football diplomacy has this unique and irreplaceable capacity to challenge divisive narratives and contribute to challenges and threats to our planet.

Football can do amazing things as the ultimate global sport. 260 million people play it, 3.5 billion people watch it and are touched in some way or shape by a game; world leaders, toddlers through to tribes in the Amazon. American Football (NFL) has the highest average attendance of any professional sports league in the world and is the most popular sports league in the USA. The Super Bowl is among the biggest club sporting events in the world.

A good example of Football and Diplomacy combining for change which we take inspiration from is the historical English and German Christmas truce match of World War One in 1914 - where men from both sides stepped outside the trenches and met to play football in no man’s land. A hundred years on this symbolism will never be forgotten. This is often celebrated as a symbolic moment of peace and we like to believe that through combining football and diplomacy, Football for Peace can achieve this over and over again.