Football for Peace uses football’s full potential to be a force for good by combining the power of grassroots activity with diplomatic impact to make sustained change. So often bilateral ties are described in economic and political terms, however we showcase soft power and its ability to positively contribute at both government and grassroots level.

There is a widespread belief that innovative initiatives are needed to promote community growth and awareness of issues that our future generations face around the world. Football diplomacy has this unique and irreplaceable capacity to challenge divisive narratives and contribute to challenges and threats to our planet.