Our Brand

THE LOGO & POWER OF 5

The five right hands coming together represent the people of the five continents coming together to stop the unbalance of our 5 goals of redcucing poverty, inequality, environmental degradation, injustices and suffering from lack of wellbeing.

The 5 hands in the turquoise blue mean a dynamic force for good. They represent the five continents of this planet - America, Africa, Australia, Asia and Europe. The number 5 has always been regarded as mystical and magical, yet essentially 'human', therefore we are connecting hands (people) with the number 5 through continents (planet).

Faiths from across the world and across history most commonly celebrate the number 5. In Christianity, five were the wounds of Christ on the cross. There are five pillars of the Muslim faith and five daily times of prayer. In Judaism the Laws of Noah are also called the Noahide Laws - these are like the ten commandments but for all. Sikhs associated five sacred objects, worn by every male, with number 5. In Chinese Feng-Shui this number is for the five elements, which are used in the divination oracle: air, fire, water, earth, and metal.